Communications technology CEO Jason Adkins headlines Truist lecture series
by Neil Harvey
November 11, 2024
Last year, Jason Adkins, MBA 鈥98, had what could be called a pretty good summer, to put it mildly.
In 2023, he was the longtime CEO of Unite Private Networks (UPN), a company which, that July, was acquired by Cox Communications for a 10-figure sum.
Fast forward to present day: On Oct. 24, he was the featured speaker for 澳门老奇人论坛鈥檚 Truist Global Capitalism Lecture Series. At a luncheon during his visit to campus, Adkins discussed the road that led to that mammoth sale, which for him began when he joined UPN in 2012 as part of a management team backed by private equity and investors.
鈥淲e took [UPN] from $11 million revenue to $200 million revenue,鈥 he said of his tenure there. 鈥淲e took it from 30 employees to 400 employees.
鈥淲e sold that company for $2.2 billion to Cox Communications, which we felt was a really good deal for them,鈥 Adkins told an audience of Radford students, faculty, staff and administrators.
At the time of the sale, however, one person in Adkins鈥 orbit 鈥 someone very close to home 鈥 expressed concern.
鈥淢y grandmother was extremely nervous about it,鈥 he recalled. 鈥淪he was like, 鈥楲ook, if you sell the company, you won鈥檛 have a job.鈥 And I was like, 鈥榊es, but that means we were successful, and it means we earned money, and it means we got money to the employees, and if you鈥檙e successful in a private equity situation, there will always be other private equity companies and firms that come looking to hire you.鈥
That prediction proved correct. In March, Adkins was named CEO of Bluebird Network, a Missouri-based company that provides fiber-optic internet and data transport across thousands of Midwest miles, and he now hopes to repeat at Bluebird the same success he had with UPN.
鈥淧rivate equity has gotten a little bit of a bad rap,鈥 Adkins said in his lecture as he projected a movie still from the Oscar-winning 1987 drama 鈥淲all Street,鈥 an image of Gordon Gekko, the antagonist of that film, known for his rallying cry, 鈥淕reed is good.鈥
鈥淎 lot of times when people think of private equity, they think of the Wall Street raiders,鈥 Adkins explained. 鈥淭hey think we鈥檙e going to come in, buy a company and tear it apart and be very ruthless, and we鈥檙e going to make a lot of money and to hell with the employees.鈥
A better example, he offered, is that of professional investors providing capital to a company in exchange for owning it or for equity鈥檚 sake.
鈥淭he real goal is to improve the performance of that company, typically in three to five years. Some funds have a seven-year horizon. Some even have a 10-year horizon and sell it for a profit,鈥 he said. 鈥淭here鈥檚 always bad actors. There are some people that cannot do it correctly, but when done correctly, there鈥檚 probably no better alignment with goals.鈥
After his talk, he fielded questions from the audience, addressing issues as varied as the impact of artificial intelligence on corporate decision-making, the challenges that come from market disrupters and the growing trend of working remotely.
While he acknowledged that it鈥檚 never been easier to work from home 鈥 Adkins has spent a quarter-century in the business of communications technology, after all 鈥 he told students that newcomers to business owe it to themselves to remain flexible, to make their presence known and to draw exposure from office time.
鈥淵ou鈥檝e got to be able to work with others,鈥 he told them, adding, 鈥淟et's be honest. If there are three people in an office that are doing a good job that have the same credentials, and you're the fourth person doing a good job, but they never see you? Maybe that shouldn't make an impact, but I think it does.鈥
Further, he encouraged students to take advantage of internship opportunities and said they can gain valuable experiences from them, even if it comes through a company or a field they don鈥檛 immediately think they鈥檙e interested in.
Much of that can be overcome through nurturing curiosity, he said, a quality he looks for in prospective employees: 鈥淲hen I鈥檓 interviewing someone, and I鈥檓 telling them about my business, are they leaning in? Or are they kind of looking off in space? Are they asking questions once they鈥檙e hired?鈥
He also advised students to make the most of their education before entering the business world.
鈥淩adford was a big part of getting me where I鈥檓 at today,鈥 he said. 鈥淚 was just talking to a good friend of mine that graduated in 鈥91. He said the thing about Radford is it provides excellent educational opportunities, and it鈥檚 always got a very scrappy student base, in a good way. We win. We figure out ways to get to the corner office.
鈥淭here鈥檚 nothing you can鈥檛 do from the seat you鈥檙e in right now.鈥