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ARTG 382

ARTG 382: Branding Design

Prerequisites: ARTG 380 with a grade of 鈥淐鈥 or better

Credit Hours: (3)

Visual problem solving for graphic designers encompassing illustration, photography and typography in a page layout for print media. Client relations, presentation and professional practice for graphic designers.

Note(s): Applied Learning designated course.  Students cannot receive credit for both ARTG 382 and ART 380.

Detailed Description of Course

Prepares the student to conceptualize, design, and develop logos and brand identity materials, and to present their work using best-practice presentation skills. Realistic assignments include: developing creative briefs, a variety of finished logo solutions, and persuasive design rationales for a range of different types of businesses. Students will also create brand identity presentation books as well as logo specification materials to support their designs.