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I. Course Title: Publication Planning and Design

II. Course Number: COMS 236

III. Credit Hours: 3 credits 

IV. Prerequisites: None

V. Course Description: 

Principles and practices in the production of print and digital media with emphasis on computer graphics and desktop publishing. Course also covers theories of typography and visual communication.

VI. Detailed Description of Content of the Course:

Producing periodical publications -- newspapers, magazines, newsletters, reports and digital publications -- involves a consideration of basic design principles and a variety of skills ranging from content planning to layout to writing to selecting and manipulating visual elements such as photos, information graphics and digital assets. Increasingly, it involves an appreciation of the changing nature of information delivery.

Design principles for any publication involve such considerations as perspective, balance, proportion, sequence, unity, and contrast. These principles are at play in any individual's work, and students are encouraged to understand them in light of their own aesthetic standards and apply them to their own creative efforts.

Technological tools provide a means by which any person, even those who claim to have no artistic talent, can plan and execute designs in clean, effective formats. Programs employed in the lab include the most current tools and technologies.

The changing nature of media technology and the role it has played in social upheaval are considered theoretically, employing critical, empirical and historical viewpoints. The main focus of the discussion of changing media technology, however, is on a practical level and is designed to help students anticipate the next generation of technology.

VI. Detailed Description of Conduct of Course:

Students meet for 3 hours of laboratory and lecture per week. They have access to the computer laboratory after hours. Lectures involved instruction in basic design principles and the changing nature of media, as well as skills in planning, curating and creating content. Laboratory sessions will allow students to put publication planning and design principles to work on practical projects.

VII. Goals and Objectives of the Course:

 Upon completion of this course students will

• Understand the basic principles of visual and typographi卢cal communication and the integration of visual, typo卢graphical and interactive elements in publishing.
• Think critically, creatively and independently to plan and produce publications for a defined audience.
• Learn how technology influences communication design and pro卢duction and the theoretical implications of new media platforms. 
• Understand how to produce a professional publication using current tools and techniques and to intelligently select among tools available.
• Be able to articulate legal, social and ethical considerations as they relate to publication planning and design.

VIII. Assessment Measures:

Grades will be determined through a combination of assignments, assessments and projects.

 

Other Course Information: None

 

Review and Approval

February 22, 2018

Revised 2013, Clay Waite, Chair

March 01, 2021