COMS 411: Public Relations Media and Campaigns
Prerequisites: COMS 130 (completed with a 鈥淐鈥� or better), COMS 225, COMS 231, COMS
330 (completed with a 鈥淐鈥� or better), and either COMS 104 or COMS 235, or permission
of instructor.
Credit Hours: (3)
Use of media to achieve motivation within various target audiences; theory and nature
of materials emanating from a public relations department or counseling firm; practical
analysis and development of specialized communication materials to gain reaction and
support from specialized groups.