ENTR 350: Managing New Venture Creation
Three hours lecture. (3)
Prerequisite: ENTR 240 or ENTR 250
Instructs students on the initiation of business ventures. Topics to be covered in
the course include the creation, identification, and analysis of business models;
the process of launching new ventures as a privately-owned entrepreneurial venture;
and the identification, acquisition, and deployment of the resources necessary to
implement business idea.
Note(s): Applied Learning designated course.
Detailed Description of Content of Course
The course provides students with the tools necessary to manage a new business creation and start-up.
The following topics will be covered:
鈥valuating and screening product/service ideas
鈥nderstanding business models and how they can be used to improve business outcomes
鈥ssessing market attractiveness
鈥nderstanding the business startup process
Detailed Description of Conduct of Course
Day to day class activities will center around projects, lecture, and in-class activities. A combination of videos, speakers, and other methods may also be used in course delivery.
Students will also be expected to make several presentations during the semester. Further, students enrolled in this course will be expected to complete and present a business plan either individually or within a group setting.
Goals and Objectives of the Course
After finishing this course, the student will be able to:
鈥dentify and evaluate product/service opportunities for starting a business
鈥dentify market opportunities and identify the course of action needed to grow that opportunity
鈥easure customer attractiveness to new business idea
鈥esearch the feasibility of business model for new company
鈥ssess profitability of new business model
Assessment Measures
Student achievement will be assessed through examinations, presentations, in-class activities, and written assignments.
Other Course Information
Review and Approval
DATE ACTION APPROVED BY
October, 2007
January, 2010
August 2020
March 01, 2021