ENTR 450: Owning and Managing a Business
Prerequisite: None
Credit Hours: (3)
Designed for students who want to learn more about owning and operating a business.
The focus will be on developing a plan for managing a small to medium sized business.
Students will learn the basic business knowledge and skills necessary to successful
operate a business.
Note(s): Applied Learning designated course. Students are advised to take one or more of
the following courses: ACTG 212; FINC 331; or MKTG 340 before enrolling in this class.
Detailed Description of Content of Course
Outline of Major Topics:
鈥etermining the optimal business model
鈥eveloping vision, mission, goals, and strategies
鈥eveloping and managing the marketing mix
鈥anaging assets accounting for firm activities
鈥cquiring and managing financial resources
鈥anaging and evaluating firm performance
鈥ax planning
鈥anaging human resources
鈥dentifying and managing risks
鈥anaging growth
鈥reparing a succession plan
鈥valuating exit strategies.
Detailed Description of Conduct of Course
Owning and Managing a Business will include a variety of learning experiences including some combination of lectures, student presentations, library and field research projects, written assignments, analysis of cases, outside reading assignments, guest lecturers, analysis of articles in contemporary magazines and journals, and video tape presentations.
Goals and Objectives of the Course
At the conclusion of the course, the student will be able to:
Assessment Measures
Assessment of the student's success in the course is based on examinations during the semester, project presentations, and other class engagement exercises.
Other Course Information
Review and Approval
DATE ACTION APPROVED BY
September 10, 2007 reviewed and approved by the Department of Management faculty
March 01, 2021