MKTG 440: Supply Chain Management
Prerequisites: Junior Standing and MKTG 340
Credit Hours: (3)
The study of inventory, transportation and traffic management, storage and other logistics
functions as an integrated system within the firm and throughout the firm鈥檚 supplier
and customer channels. Uses problem- solving case studies with computer assisted decision
making.
Note(s): Applied Learning designated course.
Detailed Description of Content of the Course
This course is comprised of the study of the objectives, processes, and functions
of logistics and supply chain management activities including sourcing, manufacturing,
transportation, inventory management, materials handling, supply chain performance
measurement, and global logistics and supply chain strategies. Topics covered in this
course include:
鈥� Overview of logistics and supply chain management
鈥� Customer service
鈥� Strategic sourcing
鈥� Inventory management
鈥� Warehousing, materials handling and packaging
鈥� Logistics and supply chain information technology
鈥� Transportation infrastructure and operations
鈥� Global strategies for logistics and supply chain management
鈥� Operational, financial and social performance for logistics/supply chain management
Detailed Description of Conduct of the Course
The course is conducted using lectures from text material and current literature in
logistics and supply chain management. Students are expected to complete a series
of increasingly complex individual case studies that incorporate text and lecture
material. In addition to the text, students are assigned one or more lengthy reading
assignments that integrate the course material into practical applications. Students
are required to engage in discussions and answer questions on these reading assignments.
Finally, students may hear from a variety of guest speakers in order to acquaint them
with current logistics/supply chain management practices.
Goals and Objectives of the Course
Upon successful completion of the course, students will:
鈥� Describe the tools and language of logistics and supply chain management
鈥� Recognize current issues in logistics and supply chain management
鈥� Recognize the importance of logistics and supply chain management as a professional
career choice
鈥� Appraise the role of logistics and supply chain management in the formulation of
organizational strategy.
鈥� Analyze and solve logistics/supply chain management problems
鈥� Recognize the role and importance of logistics and supply chain management in the
domestic and international economies
Assessment Measures
Assessment of the student's success in the course is based on grades in individual
case analyses, as well as daily quizzes on assigned text materials, and periodic quizzes
and class discussions on additional assigned reading material.
Other Course Information
None
Review and Approval
Revised October 30, 2012
12-01-2006, reviewed and approved by the Department of Marketing faculty
11-04-2011, reviewed, revised and approved by the Department of Marketing faculty
March 20, 2012
March 01, 2021