PSYC 282: Consumer Psychology
Prerequisites: PSYC 121
Credit Hours: (3)
Study of relationship between organizations that provide goods and services and individuals
who receive them; emphasis on research findings which help consumers derive greater
satisfaction and pleasure from the products they consume.
Note(s): Students cannot receive credit for both PSYC 382 and PSYC 282.
Detailed Description of Content of Course
1. The Role of the Psychologist in the Study of Consumer Behavior
2. Laboratory Methods in the Study of Consumer Behavior
3. Field Research in the Study of Consumer Behavior
4. Consumer Needs and Motivation
5. The Consumer as a Perceiver
6. The Consumer as a Leader
7. Personality and Consumer Behavior
8. Risk Taking and Information Handling in Consumer Behavior
9. The Consumer as a Decision-Maker
10. Design and Analysis of Research on Consumer Behavior
Detailed Description of Conduct of Course
Lectures will be used with class demonstrations and presentations. Students will do a research project.
Goals and Objectives of the Course
1. Students will master the field of Consumer Psychology so they will be prepared
to work in this and related fields.
2. Students will develop the techniques and ideas used in the marketing field that
will make them more aware and therefore better consumers.
Assessment Measures
Graded assignments may include in-class tests, a final examination, pop quizzes, the assignment and presentation of exercises and projects, and class preparation and participation.
Other Course Information
Class participation is expected and class attendance is necessary.
Review and Approval
9/01 Updated and put in new format Dr. Alastair V. E. Harris