RCPT 363: Special Events
Prerequisites: RCPT Major with concentration in TOSE.
Credit Hours: (3)
Provides a solid understanding of the numerous tasks and details involved in developing
and coordinating a special event. Application of creativity to develop events with
unique purposes and presentations combining elements such as site selection, d茅cor,
lighting, sound, and entertainment, as well as food and beverage to reflect the theme
of the event. Field trips required.
Detailed Description of Course
Unit I: Sub-topics in this unit address event concept development and other early-stage
planning issues
A. Special event development
1. Determining goals and objectives
2. Analysis of element requirements
i. Technical production, risk management, site requirements,
etc
ii. Determine ancillary activities to event
3. Developing an integrated marketing plan
i. Promotion
ii. Public relations
iii. Sponsorships
4. Proposal presentation
Unit II: Sub-topics in this unit address specific event planning tasks that are integral
to success
B. Pre-Production
1. Developing timelines
2. Coordination of event elements
i. Site services
ii. Transportation
iii. D茅cor, etc
3. Devising contingency and response plans
4. Orientation meeting
i. Vendor
ii. Volunteers
iii. Staff
Unit III: Sub-topics in this unit address event implementation
C. Event production
1. Schedule implementation
2. Methods of communication
3. Ancillary location use
Unit III: Sub-topics in this unit address event evaluation
D. Post-Event
1. Determining Return on Investment
2. Evaluating all aspects of events
3. Archiving information
4. Closing out contracts
Detailed Description of Conduct of Course
Field experience: students will be required to serve as volunteer staff at a minimum
of two special events during the course of the semester
Student development of materials (small group): students will create event binders,
which include all information to plan, execute and evaluate an event
Case studies & student presentations (small group): students will be given case studies
and required to present them to the class
Guest speakers: Regional event planners will speak to the students about successes
and failures, as well as offer career advice
Readings: students will be required to read select materials, such as journal articles,
textbook chapters and popular media reports
Goals and Objectives of the Course
Having successfully completed this course, the student will be able to:
鈥� Execute and evaluate special events
鈥� Analyze, synthesize, develop and design the necessary elements for planning events
鈥� Evaluate and apply industry professional standards, legislative requirements
and ethical principles to event and exhibit management.
Assessment Measures
Quizzes, peer and instructor rubrics, supervisor assessment, comprehensive exam, success
in small group activities and field experience.
Other Course Information
None
Review and Approval
March, 2010
May, 2011
November 27, 2017