Mathematical and Statistical Resources for Students/Faculty in the Davis College of Business and Economics
| Resource Number |
Title/Subject | Author | Source |
| 1 | No author Listed. | Qualtrics | |
| 2 | . | Taylor, Courtney. | ThoughtCo. |
| 3 | No author Listed. | Qualtrics | |
| 4 | Crossman, Ashley. | ThoughtCo. | |
| 5 | Crossman, Ashley. | ThoughtCo. | |
| 6 | No author Listed. | Statisticasoftware.wordpress.com | |
| 7 | Taylor, Courtney. | ThoughtCo. | |
| 8 | Taylor, Courtney. | ThoughtCo. | |
| 9 | No author Listed. | Statisticasoftware.wordpress.com | |
| 10 | No author Listed. | Statisticasoftware.wordpress.com | |
| 11 | Taylor, Courtney. | ThoughtCo. | |
| 12 | Taylor, Courtney. | ThoughtCo. | |
| 13 | Taylor, Courtney. | ThoughtCo. | |
| 14 | No author Listed. | Statisticasoftware.wordpress.com | |
| 15 | No author Listed. | Statisticasoftware.wordpress.com | |
| 16 | No author Listed. | Statistics How To | |
| 17 | No author Listed. | Statistics How To | |
| 18 | No author Listed. | Statisticasoftware.wordpress.com | |
| 19 | No author Listed. | Statisticasoftware.wordpress.com | |
| 20 | No author Listed. | Statisticasoftware.wordpress.com | |
| 21 | Taylor, Courtney. | ThoughtCo. | |
| 22 | No author Listed. | Statisticasoftware.wordpress.com | |
| 23 | No author Listed. | Statisticasoftware.wordpress.com | |
| 24 | No author Listed. | Statisticasoftware.wordpress.com | |
| 25 | Taylor, Courtney. | ThoughtCo. | |
| 26 | Taylor, Courtney. | ThoughtCo. | |
| 27 | No author Listed. | Statisticasoftware.wordpress.com | |
| 28 | No author Listed. | Statisticasoftware.wordpress.com | |
| 29 | No author Listed. | Statisticasoftware.wordpress.com | |
| 30 | No author Listed. | Qualtrics | |
| 31 | rossman, Ashley. | ThoughtCo. | |
| 32 | No author Listed. | Statisticasoftware.wordpress.com | |
| 33 | Crossman, Ashley. | ThoughtCo. | |
| 34 | Taylor, Courtney. | ThoughtCo. | |
| 35 | No author Listed. | Statistics How To | |
| 36 | No author Listed. | Statisticasoftware.wordpress.com | |
| 37 | Crossman, Ashley. | ThoughtCo. | |
| 38 | No author Listed. | Statisticasoftware.wordpress.com | |
| 39 | No author Listed. | Statisticasoftware.wordpress.com | |
| 40 | No author Listed. | Statisticasoftware.wordpress.com | |
| 41 | Taylor, Courtney. | ThoughtCo. | |
| 42 | Taylor, Courtney. | ThoughtCo. | |
| 43 | Crossman, Ashley. | ThoughtCo. | |
| 44 | Taylor, Courtney. | ThoughtCo. | |
| 45 | Taylor, Courtney. | ThoughtCo. | |
| 46 | Taylor, Courtney. | ThoughtCo. | |
| 47 | Taylor, Courtney. | ThoughtCo. | |
| 48 | Crossman, Ashley. | ThoughtCo. | |
| 49 | Taylor, Courtney. | ThoughtCo. | |
| 50 | Crossman, Ashley. | ThoughtCo. | |
| 51 | Taylor, Courtney. | ThoughtCo. | |
| 52 | Taylor, Courtney. | ThoughtCo. | |
| 53 | Taylor, Courtney. | ThoughtCo. | |
| 54 | No author Listed. | Oracle | |
| 55 | No author Listed. | Statisticasoftware.wordpress.com | |
| 56 | Taylor, Courtney. | ThoughtCo. | |
| 57 | Taylor, Courtney. | ThoughtCo. | |
| 58 | Taylor, Courtney. | ThoughtCo. | |
| 59 | Helmenstine, Todd. | ThoughtCo. | |
| 60 | Taylor, Courtney. | ThoughtCo. |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source | Accessed |
| 61 | No author Listed. | Statistics How To | July 10, 2018. | |
| 62 | No author Listed. | Statistics How To | July 10, 2018. | |
| 63 | No author Listed. | Statistics How To | July 10, 2018. | |
| 64 | No author Listed. | Statistics How To | July 10, 2018. | |
| 65 | No author Listed. | Statisticasoftware.wordpress.com | January 21, 2021. | |
| 66 | No author Listed. | Statistics How To | July 10, 2018. | |
| 67 | Taylor, Courtney. | ThoughtCo. | July 8, 2018. | |
| 68 | No author Listed. | Statistics How To | February 18, 2019. | |
| 69 | No author Listed. | Statistics How To | February 18, 2019. | |
| 70 | No author Listed. | Statistics How To | February 18, 2019. | |
| 71 | No author Listed. | Statistics How To | February 18, 2019. | |
| 72 | No author Listed. | Statistics How To | February 18, 2019. | |
| 73 | No author Listed. | Statistics How To | February 18, 2019. | |
| 74 | No author Listed. | Statistics How To | February 18, 2019. | |
| 75 | No author Listed. | Statistics How To | February 18, 2019. | |
| 76 | No author Listed. | Statistics How To | February 18, 2019. | |
| 77 | No author Listed. | Statistics How To | February 18, 2019. | |
| 78 | No author Listed. | Statistics How To | February 18, 2019. | |
| 79 | No author Listed. | Statistics How To | February 18, 2019. | |
| 80 | No author Listed. | Statistics How To | July 10, 2018. | |
| 81 | No author Listed. | Statisticasoftware.wordpress.com | January 21, 2021. | |
| 82 | No author Listed. | Statistics How To | July 10, 2018. | |
| 83 | No author Listed. | Statistics How To | July 10, 2018. | |
| 84 | No author Listed. | Makemeanalyst.com | January 19, 2021. | |
| 85 | No author Listed. | Statistics How To | July 10, 2018. | |
| 86 | No author Listed. | Statistics How To | July 10, 2018. | |
| 87 | No author Listed. | Statistics How To | July 10, 2018. | |
| 88 | No author Listed. | Statistics How To | July 10, 2018. | |
| 89 | No author Listed. | Statistics How To | July 10, 2018. | |
| 90 | No author Listed. | Statistics How To | July 10, 2018. | |
| 91 | No author Listed. | Statistics How To | July 10, 2018. | |
| 92 | No author Listed. | Statistics How To | July 10, 2018. | |
| 93 | No author Listed. | Statistics How To | July 10, 2018. | |
| 94 | No author Listed. | Statistics How To | July 10, 2018. | |
| 95 | No author Listed. | Statistics How To | July 10, 2018. | |
| 96 | No author Listed. | Statistics How To | July 10, 2018. |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source |
| 102 | Taylor, Courtney. | ThoughtCo. | |
| 103 | Taylor, Courtney. | ThoughtCo. | |
| 104 | Taylor, Courtney. | ThoughtCo. | |
| 105 | Crossman, Ashley. | ThoughtCo. | |
| 106 | Taylor, Courtney. | ThoughtCo. | |
| 107 | Taylor, Courtney. | ThoughtCo. | |
| 108 | Taylor, Courtney. | ThoughtCo. | |
| 109 | Taylor, Courtney. | ThoughtCo. | |
| 110 | Taylor, Courtney. | ThoughtCo. | |
| 111 | Taylor, Courtney. | ThoughtCo. | |
| 112 | Taylor, Courtney. | ThoughtCo. | |
| 113 | Taylor, Courtney. | ThoughtCo. |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source |
| 114 | No author Listed. | Statistics How To | |
| 115 | Crossman, Ashley. | ThoughtCo. | |
| 116 | Taylor, Courtney. | ThoughtCo. | |
| 117 | Crossman, Ashley. | ThoughtCo. | |
| 118 | Ledwith, Jennifer. | ThoughtCo. | |
| 119 | Taylor, Courtney. | ThoughtCo. | |
| 120 | Taylor, Courtney. | ThoughtCo. | |
| 121 | Taylor, Courtney. | ThoughtCo. | |
| 122 | Taylor, Courtney. | ThoughtCo. |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source |
| 123 | Taylor, Courtney. | ThoughtCo. | |
| 124 | Taylor, Courtney. | ThoughtCo. | |
| 125 | No author Listed. | Statistics How To | |
| 126 | No author Listed. | Statistics How To | |
| 127 | No author Listed. | Statistics How To | |
| 128 | No author Listed. | Statistics How To | |
| 129 | No author Listed. | Statistics How To | |
| 130 | No author Listed. | Statistics How To | |
| 131 | Crossman, Ashley. | ThoughtCo. | |
| 132 | Taylor, Courtney. | ThoughtCo. | |
| 133 | No author Listed. | Statisticasoftware.wordpress.com |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source |
| 134 | No author Listed. | Stattrek.com | |
| 135 | Taylor, Courtney. | ThoughtCo. | |
| 136 | No author Listed. | Statisticasoftware.wordpress.com | |
| 137 | Taylor, Courtney. | ThoughtCo. | |
| 138 | Taylor, Courtney. | ThoughtCo. | |
| 139 | Taylor, Courtney. | ThoughtCo. | |
| 140 | aylor, Courtney. | ThoughtCo. | |
| 141 | Taylor, Courtney. | ThoughtCo. | |
| 142 | Helmenstine, Anne Marie, Ph.D. | ThoughtCo. | |
| 143 | Taylor, Courtney. | ThoughtCo. | |
| 144 | Taylor, Courtney. | ThoughtCo. | |
| 145 | No author Listed. | Statistics How To | |
| 146 | No author Listed. | Statistics How To | |
| 147 | No author Listed. | Statistics How To | |
| 148 | Taylor, Courtney. | ThoughtCo. | |
| 149 | Taylor, Courtney. | ThoughtCo. | |
| 150 | No author Listed. | Statistics How To | |
| 151 | No author Listed. | Statistics How To | |
| 152 | No author Listed. | Statistics How To | |
| 153 | No author Listed. | Statistics How To | |
| 154 | No author Listed. | Statistics How To | |
| 155 | No author Listed. | Statistics How To | |
| 156 | Taylor, Courtney. | ThoughtCo. | |
| 157 | Taylor, Courtney. | ThoughtCo. | |
| 158 | No author Listed. | Statistics How To | |
| 159 | Taylor, Courtney. | ThoughtCo. | |
| 160 | No author Listed. | Statistics How To | |
| 161 | Helmenstine, Anne Marie, Ph.D. | ThoughtCo. | |
| 162 | No author Listed. | Statistics How To | |
| 163 | Taylor, Courtney. | ThoughtCo. | |
| 164 | Taylor, Courtney. | ThoughtCo. | |
| 165 | No author Listed. | Statistics How To | |
| 166 | No author Listed. | Statistics How To | |
| 167 | Taylor, Courtney. | ThoughtCo. | |
| 168 | Taylor, Courtney. | ThoughtCo. | |
| 169 | Taylor, Courtney. | ThoughtCo. | |
| 170 | Taylor, Courtney. | ThoughtCo. | |
| 171 | Taylor, Courtney. | ThoughtCo. | |
| 172 | Taylor, Courtney. | ThoughtCo. | |
| 173 | Crossman, Ashley. | ThoughtCo. | |
| 174 | Taylor, Courtney. | ThoughtCo. | |
| 175 | No author Listed. | Statisticasoftware.wordpress.com | |
| 176 | Taylor, Courtney. | ThoughtCo. | |
| 177 | No author Listed. | Statistics How To | |
| 178 | Taylor, Courtney. | ThoughtCo. | |
| 179 | Taylor, Courtney. | ThoughtCo. | |
| 180 | Taylor, Courtney. | ThoughtCo. | |
| 181 | Taylor, Courtney. | ThoughtCo. | |
| 182 | Crossman, Ashley. | ThoughtCo. | |
| 183 | No author Listed. | Statistics How To | |
| 184 | Taylor, Courtney. | ThoughtCo. | |
| 185 | No author Listed. | Statistics How To | |
| 186 | Taylor, Courtney. | ThoughtCo. | |
| 187 | Taylor, Courtney. | ThoughtCo. | |
| 188 | Taylor, Courtney. | ThoughtCo. | |
| 189 | Taylor, Courtney. | ThoughtCo. | |
| 190 | Taylor, Courtney. | ThoughtCo. | |
| 191 | Taylor, Courtney. | ThoughtCo. | |
| 192 | Taylor, Courtney. | ThoughtCo. | |
| 193 | Taylor, Courtney. | ThoughtCo. |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source |
| 194 | No author Listed. | UCL | |
| 195 | Taylor, Courtney. | ThoughtCo. | |
| 196 | Taylor, Courtney. | ThoughtCo. | |
| 197 | Taylor, Courtney. | ThoughtCo. | |
| 198 | No author Listed. | Statistics How To | |
| 199 | No author Listed. | Statistics How To | |
| 200 | No author Listed. | Statistics How To | |
| 201 | No author Listed. | Statistics How To | |
| 202 | No author Listed. | Statistics How To | |
| 203 | No author Listed. | Statistics How To | |
| 204 | Taylor, Courtney. | ThoughtCo. | |
| 205 | Taylor, Courtney. | ThoughtCo. | |
| 206 | No author Listed. | Real-Statistics.com | |
| 207 | No author Listed. | Microsoft Support | |
| 208 | No author Listed. | Excel Easy |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source |
| 209 | Kunst, Robert | Institute for Advanced Studies, Vienna | |
| 210 | Joutz, Frederick L. | GMU | |
| 211 | Chambers, John C., Satinder K. Mulick, and Donald D. Smith | HBR | |
| 212 | No author Listed. | Statisticasoftware.wordpress.com | |
| 213 | No author Listed. |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source |
| 214 | Taylor, Courtney. | ThoughtCo. | |
| 215 | Taylor, Courtney. | ThoughtCo. | |
| 216 | Crossman, Ashley. | ThoughtCo. | |
| 217 | Helmenstine, Anne Marie, Ph.D. | ThoughtCo. | |
| 218 | Taylor, Courtney. | ThoughtCo. | |
| 219 | Taylor, Courtney. | ThoughtCo. | |
| 220 | Taylor, Courtney. | ThoughtCo. | |
| 221 | Taylor, Courtney. | ThoughtCo. | |
| 222 | Taylor, Courtney. | ThoughtCo. | |
| 223 | Taylor, Courtney. | ThoughtCo. | |
| 224 | Taylor, Courtney. | ThoughtCo. | |
| 225 | No author Listed. | Statistics How To | |
| 226 | Moffatt, Mike. | ThoughtCo. | |
| 227 | Taylor, Courtney. | ThoughtCo. | |
| 228 | Helmenstine, Anne Marie, Ph.D. | ThoughtCo. | |
| 229 | Taylor, Courtney. | ThoughtCo. | |
| 230 | Taylor, Courtney. | ThoughtCo. | |
| 231 | Taylor, Courtney. | ThoughtCo. | |
| 232 | Econterms. | ThoughtCo. | |
| 233 | Taylor, Courtney. | ThoughtCo. | |
| 234 | Taylor, Courtney. | ThoughtCo. |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source |
| 235 | Russell, Deb. | ThoughtCo. | |
| 236 | Russell, Deb. | ThoughtCo. | |
| 237 | Ledwith, Jennifer. | ThoughtCo. | |
| 238 | No author Listed. | Statistics How To | |
| 239 | No author Listed. | Math is Fun | |
| 240 | No author Listed. | Statistics How To | |
| 241 | Kashyap, Swati | Analytics Vidhya | |
| 242 | Russell, Deb. | ThoughtCo. | |
| 243 | No author Listed. | Purplemath | |
| 244 | No author Listed. | Math Warehouse | |
| 245 | Ledwith, Jennifer. | ThoughtCo. | |
| 246 | Wright, Stephen J. | Britannica | |
| 247 | No author Listed. | Statistics How To | |
| 248 | Bradley, Angela. | ThoughtCo. | |
| 249 | No author Listed. | Purplemath | |
| 250 | Taylor, Courtney. | ThoughtCo. | |
| 251 | Russell, Deb. | ThoughtCo. | |
| 252 | Taylor, Courtney. | ThoughtCo. | |
| 253 | Taylor, Courtney. | ThoughtCo. | |
| 254 | Taylor, Courtney. | ThoughtCo. | |
| 255 | Russell, Deb. | ThoughtCo. | |
| 256 | Ledwith, Jennifer. | ThoughtCo. | |
| 257 | Moffatt, Mike. | ThoughtCo. | |
| 258 | Taylor, Courtney. | ThoughtCo. | |
| 259 | Russell, Deb. | ThoughtCo. | |
| 260 | Taylor, Courtney. | ThoughtCo. | |
| 261 | Taylor, Courtney. | ThoughtCo. | |
| 262 | Gill, N.S. | ThoughtCo. |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source |
| 263 | No author Listed. | Statistics How To | |
| 264 | Taylor, Courtney. | ThoughtCo. | |
| 265 | Helmenstine, Anne Marie, Ph.D. | ThoughtCo. | |
| 266 | No author Listed. | Statistics How To | |
| 267 | No author Listed. | Statistics How To | |
| 268 | Crossman, Ashley. | ThoughtCo. | |
| 269 | No author Listed. | Statistics How To | |
| 270 | Taylor, Courtney. | ThoughtCo. |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source | Category |
| 271 | No author Listed. | Statisticasoftware.wordpress.com | Multivariate | |
| 272 | No author Listed. | Statisticasoftware.wordpress.com | Multivariate | |
| 273 | No author Listed. | Statisticasoftware.wordpress.com | Multivariate | |
| 274 | No author Listed. | Statisticasoftware.wordpress.com | Multivariate | |
| 275 | No author Listed. | Statisticasoftware.wordpress.com | Multivariate | |
| 276 | No author Listed. | Statisticasoftware.wordpress.com | Multivariate | |
| 277 | No author Listed. | Statisticasoftware.wordpress.com | Multivariate | |
| 278 | No author Listed. | Statisticasoftware.wordpress.com | Multivariate | |
| 279 | No author Listed. | Statisticasoftware.wordpress.com | Multivariate | |
| 280 | No author Listed. | Qualtrics | Multivariate | |
| 281 | No author Listed. | Statisticasoftware.wordpress.com | Multivariate | |
| 282 | No author Listed. | Statisticasoftware.wordpress.com | Multivariate | |
| 283 | No author Listed. | Statisticasoftware.wordpress.com | Multivariate | |
| 284 | No author Listed. | StatSoft | Multivariate |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source |
| 287 | Taylor, Courtney. | ThoughtCo. | |
| 288 | Taylor, Courtney. | ThoughtCo. | |
| 289 | Taylor, Courtney. | ThoughtCo. | |
| 290 | Taylor, Courtney. | ThoughtCo. | |
| 291 | Taylor, Courtney. | ThoughtCo. | |
| 292 | Taylor, Courtney. | ThoughtCo. | |
| 293 | Taylor, Courtney. | ThoughtCo. | |
| 294 | Russell, Deb. | ThoughtCo. | |
| 295 | Taylor, Courtney. | ThoughtCo. | |
| 296 | Taylor, Courtney. | ThoughtCo. | |
| 297 | Taylor, Courtney. | ThoughtCo. | |
| 298 | Taylor, Courtney. | ThoughtCo. | |
| 299 | Taylor, Courtney. | ThoughtCo. | |
| 300 | Taylor, Courtney. | ThoughtCo. |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source |
| 301 | Bhasin, Hitesh. | Marketing 91 | |
| 302 | No author Listed. | Statistics How To | |
| 303 | No author Listed. | Sagepub.com | |
| 304 | Yousaf, Muhammad | Scholarshipfellow |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source |
| 305 | Shalabh, IIT Kanpur | No Source | |
| 306 | Crossman, Ashley. | ThoughtCo. | |
| 307 | Taylor, Courtney. | ThoughtCo. | |
| 308 | Crossman, Ashley. | ThoughtCo. | |
| 309 | Israel, Glenn D. | University of Florida IFAS Extension | |
| 310 | Smith, Scott M. | Qualtrics | |
| 311 | Crossman, Ashley. | ThoughtCo. | |
| 312 | Taylor, Courtney. | ThoughtCo. | |
| 313 | Susan Rose, Nigel Spinks & Ana Isabel Canhoto | Nanopdf.com | |
| 314 | Taylor, Courtney. | ThoughtCo. | |
| 315 | Crossman, Ashley. | ThoughtCo. | |
| 316 | No author Listed. | Statistics How To | |
| 317 | Taylor, Courtney. | ThoughtCo. | |
| 318 | Crossman, Ashley. | ThoughtCo. | |
| 319 | Taylor, Courtney. | ThoughtCo. | |
| 320 | Taylor, Courtney. | ThoughtCo. | |
| 321 | Crossman, Ashley. | ThoughtCo. | |
| 322 | Crossman, Ashley. | ThoughtCo. | |
| 323 | Taylor, Courtney. | ThoughtCo. | |
| 324 | Crossman, Ashley. | ThoughtCo. | |
| 325 | Taylor, Courtney. | ThoughtCo. | |
| 326 | Taylor, Courtney. | ThoughtCo. | |
| 327 | Taylor, Courtney. | ThoughtCo. |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source |
| 328 | SAS | ||
| 329 | UCLA | ||
| 330 | SAF Business Analytics | ||
| 331 | SAF Business Analytics | ||
| 332 | SAF Business Analytics | ||
| 333 | SAF Business Analytics | ||
| 334 | SAF Business Analytics | ||
| 335 | SAF Business Analytics |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics
| Resource Number |
Title/Subject | Author | Source |
| 336 | Helmenstine, Anne Marie, Ph.D. | ThoughtCo. | |
| 337 | Taylor, Courtney. | ThoughtCo. | |
| 338 | Taylor, Courtney. | ThoughtCo. | |
| 339 | Taylor, Courtney. | ThoughtCo. | |
| 340 | Taylor, Courtney. | ThoughtCo. | |
| 341 | Taylor, Courtney. | ThoughtCo. | |
| 342 | Taylor, Courtney. | ThoughtCo. | |
| 343 | Taylor, Courtney. | ThoughtCo. | |
| 344 | Taylor, Courtney. | ThoughtCo. | |
| 345 | Taylor, Courtney. | ThoughtCo. |
Compiled by Dr. Wil Stanton, Professor of Marketing and Director of Analytics, Center for Innovation and Analytics