About

Welcome from the Chair

I am very pleased to welcome you at the virtual doorsteps of the Department of Marketing in the Davis College of Business and Economics, an AACSB accredited business school.

On these pages, you will find information about the Marketing program, the degree requirements, the courses offered, our faculty members, the career opportunities in the field of marketing and much more. Please take your time and explore the information.

Our faculty members come from esteemed doctoral programs and bring a wealth of real-world business and scholarly experience. Their expertise ranges from launching start-ups to managing marketing campaigns for Fortune 500 companies. They routinely bring this field experience in their class room teaching. The marketing classes make students鈥� creative juices flowing as well as challenge them to be thoughtful and analytical in their learnings. The faculty routinely uses tools like simulations, escape rooms (yes, if you know your assigned readings you will be able to escape to 鈥楢鈥� grades), case studies, real world projects etc. Our professors are invested in their students鈥� academic success, which in turn leads to a successful career for you.

As a marketing student, you will come across other students from various backgrounds in your classes. On one hand, you will find students who are first generation college attendees and on the other hand, you will notice that some are even 2nd or 3rd generation RU alumni. Here, you may also find friends who have been living all their lives in this area while at the same time you will meet some who are from far corners of the world. Your future peers would come from every social and economic stratum. No matter their background one thing binds them all, the Highlander Spirit. Our students are ready to roll their sleeves and get going.

As marketing students, you will be opening the doors to a world full of exciting opportunities to lead a successful career. The jobs in the field need application of, some combination of, creativity, strategic thinking, interpersonal skills, and analysis. The marketing curriculum provides you ample opportunities to hone these skills!

If you have any questions or need further information about our program or want to talk about your path forward, please do not hesitate to reach out to me or any of my colleagues in the department. We would love to hear from you and will be happy to provide whatever help we can.

Last but not the least, no matter where your future path takes you or which road you choose to embark on your journey, I wish you the very best in life and career.

Thank you for considering us!

Maneesh Thakkar
Acting Chair and Associate Professor of Marketing

Our Department

The Department of Marketing is one of four departments in the Davis College of Business and Economics at 澳门老奇人论坛. The other three departments include the Department of Accounting, Finance and Information Systems, the Department of Management and the Department of Economics.

Our Faculty

The department is home to 8 full-time, and 1 adjunct faculty members. Over 90 percent of our full-time faculty members hold the doctoral degree. All of our faculty are outstanding teachers who have a primary focus on student learning and engagement. In addition to being outstanding teachers the faculty are also very active in professional development and research activities. Over the past five years, the full-time professional teaching faculty, as a group, have produced a total of 59 intellectual contributions, including refereed journal articles, conference proceedings and other non-refereed publications.

The faculty hold degrees from universities including; Baruch College - City University of New York, Georgia State University, Old Dominion University, University of Houston, University of South Florida, West Virginia University, Virginia Tech, and Texas A&M University.

AACSB Accreditation

The graduate and undergraduate programs in business administration offered by the Davis College of Business and Economics at 澳门老奇人论坛 are accredited by the . The Davis College has been accredited by AACSB since 1992 and received extension of its accreditation in 2023. Less than 5% of business schools in the world are AACSB accredited (more than 950 business schools worldwide), so you can be assured the business degree you'll earn from 澳门老奇人论坛 is of high quality and highly respected by the business community.

The AACSB International is recognized by the Council on Postsecondary Accreditation and by the Office of Postsecondary Accreditation, U.S. Department of Education, as the sole accrediting agency for bachelor and master's degree programs in business administration and accounting.

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