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The Office of Marketing and Communication is responsible for achieving five goals: 

• Advancing the university鈥檚 mission by supporting executive-level communications, events and activities.
• Increasing enrollment in the university鈥檚 academic programs by presenting the distinctive elements of Radford鈥檚 educational experience to prospective students and their families.
• Positively influencing the university鈥檚 reputation by communicating key messages and success stories and managing crises and other reputational risks.
• Enhancing the university鈥檚 brand equity by promoting the new brand elements, pillar messages and tagline in a credible, consistent and compelling manner to internal and external audiences.
• Increasing employee and student awareness and engagement in key events, activities, initiatives and points of pride across the university.